Projects

Community events and brand partnerships.

Event Highlights and Brand Work

By partnering with recognized Chinese brands, I obtained comprehensive prizing support, ensuring all participants benefited and strengthening the competitive experience through sponsor collaboration while bringing together two cultures under one hobby.

Past Brand Partnerships

Experience Highlights

Managed global trading card events, built vibrant communities, and forged strong brand partnerships across multiple countries.

Built and scaled hobby communities from small local groups to hundreds or thousands of active members

Founded and moderated long running online communities with sustained engagement over multiple years (10+)

Led community discussions around product releases, format changes, or rule updates

Organized and supported local, regional, and online tournaments and community events

Coordinated event logistics including sign ups, announcements, and player communication

Collaborated with brands, stores, creators, and sponsors to support community initiatives

Represented community interests while aligning with brand or organizational goals

Roles

Community Lead

Edison Format Italia - Drove audience growth across their YouTube, Instagram, and Facebook platforms

South East Georgia Yu-Gi-Oh - Established and led the group throughout my university years, later transferring leadership to members based in the area

Edison Format Roma - Provided ongoing leadership that supported the growth and success of the community chat

Content Creation

I create player focused content designed to inform, engage, and connect hobby communities. My work spans event coverage, product showcases, educational content, and short form media, with an emphasis on authenticity and long term engagement rather than trend chasing.

  • Developed content strategies aligned with community interests and product cycles

  • Created live and recorded event coverage including tournaments, conventions, and community gatherings

  • Adapted content style and pacing to fit platform specific consumption habits

  • Communicated with global audiences across different languages and cultural expectations

  • Highlighted local stores, community leaders, and grassroots initiatives

Cross Cultural Community Management

I lead and manage multilingual, international communities across Chinese-, English-, and Italian-speaking regions, working daily with members from diverse cultural backgrounds, time zones, and communication styles.

My role goes beyond moderation. I actively build trust, alignment, and engagement in communities where I am not a native speaker, ensuring clear communication, respectful interaction, and long-term participation. This requires cultural awareness, adaptability, and the ability to interpret intent, not just language.

Key aspects of my work include:

  • Managing and growing communities across multiple languages and regions

  • Navigating cultural differences in communication, expectations, and conflict resolution

  • Translating complex ideas, rules, and announcements in ways that feel natural to each audience

  • Building credibility and trust in communities outside my native language

  • Acting as a bridge between cultures, ensuring all members feel heard and respected

Through consistent presence and culturally sensitive communication, I create environments where international communities can collaborate, engage, and grow within their hobbies without friction caused by language or cultural misunderstandings.